Digital Marketing & Social Media Strategy

Digital marketing skills are essential for any business or career in today's connected world. This course gives you practical, hands-on training across all major digital marketing channels — from SEO and content creation to paid advertising and analytics. By the end, you will be able to build and execute a complete digital marketing strategy.

What you will learn:

• Digital marketing fundamentals and channel overview
• SEO: on-page, technical and link building
• Social media marketing across LinkedIn, Instagram, Facebook, TikTok and X
• Content marketing and copywriting for digital
• Email marketing campaigns and automation
• Paid advertising (Google Ads, Meta Ads) basics
• Analytics and performance measurement (Google Analytics 4)

Duration: 3 months self-paced | 6 months platform access
Entry: No prior marketing experience required. Basic computer literacy and internet access needed.